When it comes to the greatest and latest scoop in makeup and skincare releases – YouTube is the place for the beauty addict in you. Lucky for us, most of these YouTubers got extra creative and came up with their own beauty line. To create their own signature cosmetics brands, these YouTubers collaborate with major brands such as Becca Cosmetics and L’Oreal, and there’s no stopping them! Any makeup lovers who are loyal to these Internet stars will be thrilled.

These beauty YouTubers have criticized, swatched, and compared multiple products for so many years. Naturally, these different personalities have different takes when it comes creating their own beauty lines. In my view, I think it is great that these beauty online stars have created or collaborated – it feels like their personality come to life. Are you curious to know which YouTuber I’m talking about?

Here are top four YouTubers who have their own successful makeup collections (if you’d like to know about beauty YouTuber collaborations — let me know!).


youtuber michelle phan

Michelle Phan

First of all, Michelle is no stranger when it comes to the world of makeup. Ever since the Queen of makeup herself decided to launch her own cosmetics line; people have gone cray. Numerous beauty vloggers gave positive reviews to her brand and Em Cosmetics paved the way for other YouTubers the possibilities to launch their own makeup line.  Currently the brand is undergoing developments ever since they acquire their brand. Em Cosmetics ranges from face to eye and lip products.


youtuber makeupgeek

Makeup Geek

Who doesn’t know Marlena Stell a.k.a. MakeupGeek on YouTube? If you don’t know, what happened to your Internet connectivity? Just kidding! In all seriousness, though – if you need amazing makeup selection with an affordable price range, this is it! Makeup Geek’s line ranges from their famous duo chrome eye shadows to glossy eyeliners.



youtuber jaclyn

Jaclyn Hill

Okaaaay, so I cheated a little! But how can you not highlight (lol, sorry) YouTube star Jaclyn Hill’s collab with Becca Cosmetics? She always has her highlight on fleek. Always. Never had her “Champagne Pop” highlighter? I’m really sorry, but you’re missing out.




youtuber jefree

Jeffree Star

Last but not least, make way for the hauntingly beautiful Jeffree Starr! When you look at Jefree — you can never expect anything! I’m surprised most of the time with the collection he releases. As most of you know, his Jeffree Star Cosmetics is famous for his expanding range of liquid lipsticks. Velvety and extremely pigmented, his beauty line is inspiring all beauty lovers to have fun, take risks and most importantly, be who they are! Oh, hello — crazy yellow liquid lipstick!




Do any of you guys know more YouTubers with an awesome makeup collection? Let me know!

All photos are courtesy of weheartit.com

YouTube Stars & Their Makeup Collection was last modified: February 7th, 2017 by Adlil Zulaikha