Please introduce yourself
My name is AJEERATUL, but you can call me JEERA. I handle a blog and instagram called Jeeradoesfashion. I am into behind the scene of the fashion indistry, styling as well as my two kids.
What is your current occupation?
Full time mom, part-time blogger and I moonlight as a stylist and creative director
Where can we find you online?
My Blog : http://jeeradoesfashion.com
My Instagram: https://www.instagram.com/jeeradoesfashion/
Youtube: The Fashion Scene
How did you start your career?
I started my blog jeeradoesfashion.com aiming to educate the community on Fashion and how the industry has so much depth and is actually creatively more inspiring than just clothes. From then on, I am so grateful to have been given a lot of opportunities by people from the fashion industry, such as attending Fashion shows, writing reviews and even styling for a campaign.
What’s the current update about yourself?
I am helping to set up a fashion pop-up with my friends and currently writing articles on Raya 2017 collections! Also, assisting my fashion photographer husband on creative direction for a campaign! Raya is a busy season for me!
Describe your personal style in THREE words
A mix of Edgy,urban and ethereal
Less or more?
More, in a heartbeat!
What do you wear on lazy days?
People would normally say, I don’t do lazy. But thinking about it, the easiest style would be white top with leather pants!
Who’s your style icon?
Where do I start, there are so many people out there that I look up to! There is Beyonce, Gigi Hadid, Alexa Chung, Aimee Song Gwen Stefani and even Kate Middletion! I am just attracted to women who are confident in dressing in their own skin!
How do you stay up to date with fashion?
I pay close attention to fashion magazine, especially Harpers Bazaar and vogue! I also love reding articles from businessoffashion.com
What do you think about denim over denim?
Double-denim is twice as good. However, not done right, you could look like a cowgirl!
Sneakers, flats or heels kinda girl?
Heels are necessity for a fun-sied girl like me! But I am more of a boots kinda gal!
What’s your style philosophy?
It’s okay to take inspiration from others, but make it your own at the end of the day
What’s a fashion trend that can never let you down?
The badass leather look works on me everytime! Even while I was pregnant!
Do you see makeup as part of fashion?
OH YES!!! To me, fashion is an artistic expression, through style, photography, design as well as make up! You should take a look at the work of Aaron de Mey for Lancome campaign or Gucci Westman on Elle’s Beauty Edition.
Which celebrities have the best style to you?
Alexa Chung and her creative use of edgy style! Also, Rihanna and Gwen Stefani! These musician powerhouse just now how to express their individuity!
Monochrome or colour blocking?
Monochrome, with a pop of colour!
Who is the most fashionable woman that you know?
Tough question! Doing what I am doing, I am surrounded by women who live and breath fashion!
What’s your favourite thing to wear?
I am guilty for overusing my leather pants! Or culottes!
Accessories you can’t live without?
Are you afraid of wearing an all-white outfit?
No way! I love all-white ensemble! I even dare to wear it while being with my kids.
What are the FIVE things that you must have in your bag?
My iphone, wallet, my milk-pump equipment, lipstick and sunnies!
What’s the priciest thing you ever splurge on?
When I was still a lecturer, I managed to save enough money to buy my very own Chanel Boy! It is not only the priciest! It is also the most sentimental!
If you have to wear ONE thing for the rest of your life, what would it be?
Which fashion trend that will never be out of style?
Androgyny, it has evolved so much since its beginning in 1920s as menswear were popularised for women, and its very exciting to see how it changes to fit current political and social trends. Also, stylistically it’s flaterring to women.
Polka dots or stripes?
What are you currently following in the fashion industry (brand, news, model career, etc)
The fashion media, as well as the people in it, such as Kennieboy, Edwand Enninful, Veen Dee Tan
What do you like besides fashion?
Photography, Psychology and Statistics! Newsflash! I am nerdy at heart!
Your favourite apparel?
Obseesed with my leathers( either jacket, skirt or pants!)
What kind of style that you’re least confident about?
I am allergic to The preppy girl look since my boarding school days! haha
What’s your favourite fashion brand?
olivier rousteing because he’s revolutionary!
Who’s your biggest influence when it comes to fashion?
Diana Vreeland, a fashion icon herself! She created cultural shift in the fashion industry. Rather than just write about trends and style, she took opportunities to popularise ideas and concepts in campaigns/articles, such as celebrating freendom in the postwar era! Everytime I feel stuck, I look into her work for inspiration!
Name THREE things you can’t live without?
Ilyas,Ijaz and Izzy! They are my purpose in life!
When did you first involve in fashion?
I have always been fascinated by fashion and its industry for so long. However,I am only involved since I started my blog in December 2015.