Introducing myself

My name is Elliyin Rasif, you may called me Elle. 28 years old. Mixed-blood from Turky, Chinese, Indian & Javanese.

What is my current occupation?

I am the CEO of ELLE ZADA.

Where can you find me online?


Instagram :

How did I start my career?

I was inspired to venture into fashion startup when my first hijab design to satisfy personal style  received overwhelming feedback from friends and family. It prompt me to look deeper into the possibilities of turning my passion for design into commercial opportunity and launching ELLE ZADA in July 2012 online.

Current Update About Myself

Currently very occupied with developing ELLE ZADA range of designer cosmetics, perfumes, handbags, shoes and accessories with my team of aspiring & talented individuals. Chasing grand launching deadline. Yikes!

 Favourite New Beauty Product I have Tried

Volcanic Ash Facial Soap. Surprisingly amazing!

Where do I spend most of my time at?

Work station at home basking in the gorgeous view of nature while juicing all the ideas my brain can conceive.

Name one place I would recommend people to visit in Malaysia

Gunung Irau in Cameron Highlands a.k.a. the Mossy Forest. Breathtakings!

Do I have mantra that I believed in?

If you think you can; you are right. If you think you can’t; you are right.

What’s in my makeup bag right now?

Liquid Eyeliner, Mascara, Brushes, Compact Powder, Eye Shadow, Liquid Foundation, Face Mist & Blusher

How would I describe my personal style?

Ladylike smart outfit with coordinating handbags and shoes. Periodically feminine but always meant business. Importantly, 100% syariah-compliant fashion.

Name 5 (FIVE) beauty items I can’t live without

Liquid eyeliner, Eye brow liner, Lipcream in blush colour, facial wipes & compact powder

 What’s my typical day like at work and/or weekend?

Filled with ideas and busy with execution of it. Weekdays and weekend has no difference to me. 😀

Favourite place I have travelled to?

May I picked 2? Mecca & Madinah in Saudi Arabia. Pure spiritual tranquility.

How do I unwind after work?

Watching good movies or goofing around with families & close ones.

Any beauty advice from my mother?

Take care of the words uttered from the tongue and decorate your face with a sincere smile.

What’s next for you?

The grand launching of House of ELLE ZADA complete range and possibly undertaking master at Oxford Business School.

 Who is my ultimate beauty icon?

I don’t have one.

Movie that made me laugh the hardest?

The Green Lantern, but not because it meant to be funny. XD

Favourite beauty brands?

MAC, Artistry, Elianto

What makes me smile the most?

My hubby. aww..

How do I get started in makeup?

One day when I looked into the mirror and felt like I don’t have a pair of eyebrow.

My favourite Malaysia meal?

Nasi Lemak!

What was the last book I read?

The Tale of Beedle the Bard by JK Rowling

My signature scent?

Flora by Gucci

What are my handbags essentials?

My journal, Uni Pin Fine Line Pen in 0.1, 0.2 & 0.8, my purse, lipstick/lipcream, eyeliner

Instagram or Snapchat?


What is my lazy girl beauty staple?

Eyeshadow palette.

Elliyin Rasif | An Entrepreneur was last modified: May 29th, 2017 by Citra Naya