Felicia Cheong
Photo: Felicia Cheong

Introduce yourself

My name is Felicia Cheong, or people know me as Eeked on my Youtube and Instagram 🙂 I’m 23, and I love spending time alone with tea, writing, filming and cleaning. I may be 23, but I might be 64.

Current occupation

I’m a Social Media Manager, and that’s my full time, 9-5 career. I manage my clients’ social media pages, ranging from the content, community management, optimization and social reporting.  I love what I do! On the side, I’ve always have the soul to share, hence why I started my own beauty Youtube channel. I’m a Youtuber/Instagrammer on the side.


Youtube: (http://youtube.com/eekedinspired)

Blog: (http://www.eeked.my/)

Instagram (http://instagram.com/eeked)

Career start out

I started with a passion for sharing and a lot of reading and watching other Youtubers. Day by day, I get the inspiration further improve what I do. I started off having just a little shoe box of makeup products, and started creating makeup looks, writing reviews with the very little products I own. I then began branding myself and put myself out there, I emailed some clients, made some friends….. and I got discovered. Great things just happen from there.

Current update about yourself

I just got back from Japan and I have a ton of videos to edit and publish! I’ve been trying to work on more travel videos – and trying hard to reach a thousand subscribers by the end of 2016.

Favourite new beauty product

Bio Oil – it’s my favourite thing in the world. It is commonly used among pregnant women to remove stretch marks but I use it for my legs and for my hair. It works as a moisturizer and a little goes a long way with this one.

Felicia Cheong
Photo: Felicia Cheong

Where you spend most of your time

At home, a lot. I feel most at ease. I can spend a whole day just chilling at home to work, to film, to read, to watch TV, play with my dog

Name one place where you would recommend people to visit in Malaysia

Bah Kut Teh at Centre Point – it’s not… halal by the way, obviously.


Mantra that you believe in

Instead of your heart beats faster, why not just act a bit faster” – Jack Ma 🙂

What’s in your makeup bag right now

MAC Matte Lipstick in Whirl

NARS X Christopher Kane Illuminating Multiple in Violet Atom

Mini Vaseline

Describe your personal style

70% Masculine, 30% Feminine

Five Beauty Items you cannot live without

Hydrating Masks, Eyeshadow, Eyebrow Pencil, Facial Wash and Mist

Typical day like at work/weekends

My average weekday –

I wake up at 7.30am (on a good day) to work on Eeked

8:30am to get ready for work

9:45am arrive office

6pm off work

7.30pm workout alternating between Muay Thai, Flycycle, Hot Yoga or Hot Pilates

9:00pm dinner with my friends

10pm home!

Favourite place you have traveled to

Sydney 🙂 It’s beautiful. I love the lifestyle and the people there.

How do you unwind after work?

I workout OR watch a lot of tv series 🙂

Any beauty advice from your mother?

Drink a lot of water and always store skincare products in the fridge

What’s next for you

My planner from Mossery.co, with EEKED customised on it 🙂

ULTIMATE Beauty Icon

Blake Lively

Movie that made you laugh the hardest

Not a movie, but Running Man is hilarious

Favourite beauty brands

Bourjois, Aesop, June Jacobs, Too Cool for School, NARS, Tarte

What makes you smile the most

My dog 🙂

Tell us how you got started in makeup

I’m from an artistic family. My sister settled in design, my mom is a hairstylist and my dad used to be a carpenter and now a builder. So, I just so happen to love painting faces 🙂

Favourite Malaysian meal


The last book that you’ve read

Life changing magic of tidying up by Marie Kondo

Signature scent

Jo Malone Wood Sage and Sea Salt

Handbag essentials

Tiger balm (a must)


Mint (Fisherman’s friend)

Notebook and a Pen

Felicia Cheong
Photo: Felicia Cheong

Instagram or Snapchat

Instagram 🙂 cause…. Instagram has Instagram stories?

Your lazy girl beauty staple

Hydrating Mist, Accessories and a big SMILE


Felicia Cheong (EEKED) – Social Media Manager / YouTuber was last modified: January 17th, 2017 by Adlil Zulaikha