My name is Felicia Cheong, or people know me as Eeked on my Youtube and Instagram 🙂 I’m 23, and I love spending time alone with tea, writing, filming and cleaning. I may be 23, but I might be 64.
I’m a Social Media Manager, and that’s my full time, 9-5 career. I manage my clients’ social media pages, ranging from the content, community management, optimization and social reporting. I love what I do! On the side, I’ve always have the soul to share, hence why I started my own beauty Youtube channel. I’m a Youtuber/Instagrammer on the side.
Career start out
I started with a passion for sharing and a lot of reading and watching other Youtubers. Day by day, I get the inspiration further improve what I do. I started off having just a little shoe box of makeup products, and started creating makeup looks, writing reviews with the very little products I own. I then began branding myself and put myself out there, I emailed some clients, made some friends….. and I got discovered. Great things just happen from there.
Current update about yourself
I just got back from Japan and I have a ton of videos to edit and publish! I’ve been trying to work on more travel videos – and trying hard to reach a thousand subscribers by the end of 2016.
Favourite new beauty product
Bio Oil – it’s my favourite thing in the world. It is commonly used among pregnant women to remove stretch marks but I use it for my legs and for my hair. It works as a moisturizer and a little goes a long way with this one.
Where you spend most of your time
At home, a lot. I feel most at ease. I can spend a whole day just chilling at home to work, to film, to read, to watch TV, play with my dog
Name one place where you would recommend people to visit in Malaysia
Bah Kut Teh at Centre Point – it’s not… halal by the way, obviously.
But it’s SOOOOO GOOD.
Mantra that you believe in
“Instead of your heart beats faster, why not just act a bit faster” – Jack Ma 🙂
What’s in your makeup bag right now
MAC Matte Lipstick in Whirl
NARS X Christopher Kane Illuminating Multiple in Violet Atom
Describe your personal style
70% Masculine, 30% Feminine
Five Beauty Items you cannot live without
Hydrating Masks, Eyeshadow, Eyebrow Pencil, Facial Wash and Mist
Typical day like at work/weekends
My average weekday –
I wake up at 7.30am (on a good day) to work on Eeked
8:30am to get ready for work
9:45am arrive office
6pm off work
7.30pm workout alternating between Muay Thai, Flycycle, Hot Yoga or Hot Pilates
9:00pm dinner with my friends
Favourite place you have traveled to
Sydney 🙂 It’s beautiful. I love the lifestyle and the people there.
How do you unwind after work?
I workout OR watch a lot of tv series 🙂
Any beauty advice from your mother?
Drink a lot of water and always store skincare products in the fridge
What’s next for you
My planner from Mossery.co, with EEKED customised on it 🙂
ULTIMATE Beauty Icon
Movie that made you laugh the hardest
Not a movie, but Running Man is hilarious
Favourite beauty brands
Bourjois, Aesop, June Jacobs, Too Cool for School, NARS, Tarte
What makes you smile the most
My dog 🙂
Tell us how you got started in makeup
I’m from an artistic family. My sister settled in design, my mom is a hairstylist and my dad used to be a carpenter and now a builder. So, I just so happen to love painting faces 🙂
Favourite Malaysian meal
The last book that you’ve read
Life changing magic of tidying up by Marie Kondo
Jo Malone Wood Sage and Sea Salt
Tiger balm (a must)
Mint (Fisherman’s friend)
Notebook and a Pen
Instagram or Snapchat
Instagram 🙂 cause…. Instagram has Instagram stories?
Your lazy girl beauty staple
Hydrating Mist, Accessories and a big SMILE