Hello..

Hi there, I’m Leney!

Personal Style

Petite, feminine, Korean inspired.

What Mantra That You Believe in?

This is what I remind myself everyday, ‘Live like Today is your Last Day’

Career Story

After graduating from University in 2013, I was at the crossroad where I could either get a 9-5 job or become an entrepreneur and start something new from scratch.

Since I was young, I chose the latter and never looked back since. I didn’t want to live a life with any regrets.

Current occupation

At the moment, I am the founder of a Korean fashion online store at leneys.com and a brand ambassador by collaborating with companies.

What makes you smile the most?

When my boyfriend does sweet things without being asked or gives me a surprise.

Follow Her Social Media

Personal Instagram Account – http://instagram.com/leneyjinlee

My Online Store Instagram Account – http://instagram.com/leneys

Personal Facebook Account – http://facebook.com/leney

My Online Store Facebook Page – http://www.facebook.com/leneys

Website – http://leneys.com


Current update

I would say I’m fortunate to be in my position and work with other brands. I was lucky enough to be able to be brand ambassador for a Korea beauty brand VT Cosmetics recently.

Her Mom’s beauty advice

My mother always told me that beauty sleep is the secret to looking good!

How she got started in make-up

It was started with my sister. She taught me how to apply eyeliner and I was amazed by how my eyes could look bigger with it since I had single eyelid back then.

ULTIMATE Beauty Icon

Pony from Korea

Favourite new beauty product

Giorgio Armani Lip Maestro 406

The color is bold and gorgeous, it’s a shade that you just can’t miss!

What’s in your makeup bag right now?

There are too many stuffs in my makeup bag!

Here are my 10 essential makeup must-haves:

VT Collagen Cover Pact – my current foundation pact

3CE Full Cover Concealer #002

Innisfree No-Sebum Mineral Powder – a replacement for oil control paper and prevents my air fringe/bangs from getting greasy

Majolica Majorca Perfect Automatic Liner BK999

Bobbi Brown Lipstick Rouge à Lèvres Tulip – a beautiful dusty rose shade

Cyber Colors Auto Eyebrow Pen #04

Etude House Play 101 Stick Contour Duo – my absolute favourite, quick and easy

Etude House Blend For Eyes 4 Color Eye Shadow Palette #1 Dry Rose – I love love love the color, it helps to achieve many Korean inspired makeup look

Etude House Color My Brows #04

Evian Mineral Water Facial Spray – it keeps my face healthy and my makeup fresh

5 Beauty Items That She Can’t Live Without

I can’t live without hair curler, lipstick, foundation, eyeliner, and eyebrow pencil.

Favourite beauty brands

Innisfree, 3CE, VT Cosmetics, Chanel, Giorgio Armani, and Bobbi Brown.

Her signature scent

CHANEL N°5 Eau de Parfum

Handbag essentials

Mobile phone, lipstick, hair roller (for my fringe), wet tissues and facial spray.

What is your lazy girl beauty staple?

I think having a neat hair look, applying eyebrows and lipstick are the minimal.

Recommended place in Malaysia

Malacca! It’s a biased question since I was born and raised here. Malacca is a lively cultural melting pot of history and heritage. The food here are also influenced by the Portuguese and Nyonya family.

Her favourite destination

After traveling several parts of Asia, I find myself going back to Korea over and over again. I’ve been there many times, I love their fashion and beauty products.. and every time I’m back there, I’m learning and experiencing something new and different.

Malaysian favourite food

Asam pedas ikan pari with nasi lemak and telur mata kerbau. Yums.

What’s next for you?

This year will be about the year to start something new or doing something that I’m always afraid of.

I’m thinking YouTube.

Leney Jin Lee | Entrepreneur and Social Media Influencer was last modified: May 7th, 2017 by Citra Naya