Please introduce yourself

I am Nur Amalina Roslee, better known as Neena Lee. I am 25 years old.

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What is your current occupation?

I run my own company as a CEO at NLEE BEAUTY, besides being a fulltime housewife

Where can we find you online?

I can be found online on my public social media accounts:

IG –

Facebook –

How did you start your career?

I started to be an entrepreneur since I was still young. At the age of 18, I determined to turn my passion into profits, by starting off selling beauty products among peers & through online

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What’s the current update about yourself?

I am currently working to bring more beauty products with my HMP COSMETICS brand. I am also in the midst of doing some photoshoots for the upcoming billboard advertising campaign.

Describe your personal style in THREE words

Classic, simple & casual.

Less or more?

Less. I prefer wearing outfits that can make me look younger, yet still comfortable to move around in.

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What do you wear on lazy days?

Pyjamas. HAHA

Who’s your style icon?

Vivy Yusof. I just live her lifestyle.

How do you stay up to date with fashion?

I stay updated with fashion by reading magazine and through famous social media icons.

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What do you think about denim over denim?

I prefer wearing denim-only pants that can match up with any tops.

Sneakers, flats or heels kinda girl?

Sneakers & flats. Since I have 2 kids, I don’t think chasing them around in heels would be a great idea.

What’s your style philosophy?

Be yourselves, as long as you knows the limit.

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What’s a fashion trend that can never let you down?

Casual & feminine.

Do you see makeup as part of fashion?

Yes. But sometimes, you can still do fashion without using much makeup on.

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Which celebrities have the best style to you?

Janna Nick. Sometimes, I also like to pull off boyish-style of clothing.

Monochrome or colour blocking?

Both, depending on the current mood I’m in at that time.

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Who is the most fashionable woman that you know?

Vivy yusof

What’s your favourite thing to wear?


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Accessories you can’t live without?

I do not wear ant kind of accessories, since I am wearing a hijab.

Are you afraid of wearing an all-white outfit?

No. wearing an all-white outfits can sometimes makes me look more confident.

What are the FIVE things that you must have in your bag?

Purse, phone, lipstick (more than 6. HAHA) & spectacle.

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What’s the priciest thing you ever splurge on?

LV handbag. It cost me about RM7500, or maybe my minicooper countryman. HAHA

If you have to wear ONE thing for the rest of your life, what would it be?


Which fashion trend that will never be out of style?


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Polka dots or stripes?


What are you currently following in the fashion industry (brand, news, model career, etc)

Zalora, forever 21 & fashion icon Vivy Yusof

What do you like besides fashion?


Your favourite apparel?

plain shirts

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What kind of style that you’re least confident about?

T-shirt & pants

What’s your favourite fashion brand?

Forever 21

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Who’s your biggest influence when it comes to fashion?

Vivy Yusof

Name THREE things you can’t live without?

Phone, watches, handbag

When did you first involve in fashion?

18 years old.

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Neena Lee | An Entrepreneur was last modified: May 26th, 2017 by Citra Naya